How To Write Sales Copy That PULLS
DrNunley's Biz-Tips
by
Dr. Kevin Nunley
How To Write Sales Copy That PULLS
There is no great mystery about what works in
sales letters (or autoresponder copy, web site
copy, and brochures which are all written with
the same techniques).
Start by showing your prospect that you know
what her problem is and you understand how much
she suffers with it. Then let her know you have
an easy, affordable solution.
Notice I said "easy." Americans, especially,
love a quick, easy solution that takes little or
no effort to apply.
Next give your prospects enough information to
dispel their doubts and confusion about what you
sell. This may mean a full page listing all your
product's features and the BENEFITS they
provide. It might mean 12 pages (some of the
best sales letters are 12 pages long. Corey
Rudl's famous sales letters seen on his website
are often 25 pages long).
Anticipate the objections a prospect will
present. Mention those objections, then answer
them in your copy.
Tell prospects how they can take action NOW to
purchase your product or service. Give them
several ways to order. Make ordering convenient
with fast delivery.
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nationwide. Reach Kevin at
kevin@drnunley.com. |
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